Tuesday, December 04, 2012

LATEST SMARTPHONE MARKET SHARE DATA: Apple Regains Top Spot, Edging Out Android

Here's a great table spotted in PC World that breaks down the latest smartphone sales by OS and carrier:

Android sales have declined in the U.S., helping iOS regain the top spot among smartphone platforms sold in the three-month period ending in October, according to the latest research from Kantar Worldpanel ComTech.

...The figures from Kantar are different from a recent comScore MobiLens survey that found that Android is dominating with 53.6 percent of the market after a 1.4 percentage point increase. Apple was in second with 34.3 percent of the market after a 0.9 percentage point increase. Both surveys rely on user interviews, but the comScore survey does not include the month of October, while Kantar’s does...

...The month of October is relevant to this study because this is when iPhone 5 sales took off after a late September launch. Kantar attributes Apple’s double-digit rise in share specifically to the iPhone 5.

...Also thanks to the iPhone 5, AT&T has regained its spot as the top-selling smartphone carrier for the latest period, with 34.7 percent of smartphones sold, overtaking Verizon at 27.5 percent. Sprint and T-Mobile follow with 19.9 percent and 8.4 percent, respectively...

It's shocking to think back just three short years ago, when Apple and RIM were battling neck-and-neck for leadership of the smartphone market. It's been a fast downhill ride for the BlackBerry platform ever since.

Hat tip: BadBlue.com/Tech.

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